I'm Paul Crawford. For nearly two decades I've helped founders and executives ship better software, build stronger teams, and make sharper technical decisions. Today I focus on AI-augmented product and engineering, helping leaders move from experimentation to durable advantage.
I work with a small number of teams at a time, typically founders, CEOs, and engineering or product leaders at growing software companies, or operators inside larger orgs facing a critical inflection point.
A partner for founders and executives without one. Strategic technical direction, executive coaching, and a steady second opinion on the calls that matter.
Designing, shipping, and operating products where AI is a first-class capability, not a bolt-on. Workflow redesign, model selection, evals, and the org changes that follow.
Hiring, structure, and operating cadence. Turning a group of strong engineers into an org that can ship, hire, and scale without burning out the people doing the work.
Independent assessments for investors, acquirers, and boards. Honest, specific, and delivered as a working document leadership teams can actually use.
I'm a technical executive with a Computer Science degree and a career split between hands-on engineering and senior leadership across web, mobile, video streaming, SaaS, and e-commerce. Most recently I led product and engineering through hypergrowth in social e-commerce, building a remote org shipping live-selling and white-label mobile and web applications.
Today, through Comet Coast Software, I advise a small set of teams on engineering and product leadership, with a sharp focus on what AI is actually changing about how we build, operate, and staff product organizations. The interesting work isn't in the demo; it's in the durable workflows, evals, and org design that come after.
I'm also a co-founder of SavvyTech, where we build AI-first products. Our latest is Praxplay, an AI-powered clinical simulation that helps therapy students build confidence by practicing with realistic AI clients before working with real ones. A concrete example of using AI to expand capacity where human supervision and practice can't easily scale.
I care about the people side of software: hiring well, building teams that trust each other, and making good decisions under pressure. Based in Canada, working remotely with teams anywhere.
The best engagements start with a short conversation. Tell me what you're working on, where you're stuck, and what success looks like, and we'll figure out whether I can help.